FAQ

  • Who needs PR?

    Everyone! No matter what stage of your business you need a strong strategic foundation built on effectively telling your story.

  • How Does PR Work?

    There are many different aspects of PR that can be utilized to achieve the goal of influencing people and groups to think a certain way. People most commonly think of publicity as the avenue that PR uses. However, PR techniques can be utilized through various mediums.

  • How Does One Measure the Effectiveness of a PR Campaign?

    PR can be measured. It can be tracked. Before any campaign begins, there has to be an agreed-upon goal between the client and the PR expert. This is one of the most important factors, as it is the goal which ultimately determines the delineated strategy of the campaign, as well as its outcome.

  • What do YOU want to happen with your PR campaign? More word-of-mouth? More calls coming in?

    Better ROI for your marketing dollars? Better shareholder relations? Improved production? Figure it out and then figure out HOW you’re going to track it. Statistics and analytics are key to determining the effectiveness of any campaign. as well as its outcome.

  • How Much Does PR Cost?

    PR is an investment of your money and your time. We co-create the highest vision for your business or brand.