Press Release
Local Public Relations Agency Announces Major Rebrand, New Website and Name Change.
New name and identity support the company's recent growth and strategic vision while marking a new chapter for the rapidly growing firm.
North Carolina, January 2, 2024 Joy Cook Public Relations Group, LLC.(JCPR), a leading brand in public relations and digital communication changed its corporate name to TRUST Communications and has unveiled a new visual identity, new website, and new pillars for operation.
TRUST Communications: A Crisis Management and PR Firm launched after a 6 month initiative to create a new brand identity that embodies the firm’s renewed sense of purpose and expertise, while capturing its unique culture and nearly fourteen years of success partnering with many of the country’s leading brands.
"This rebrand has been an exciting transformational process. Removing my name from the company was an intentional decision. Our clients advise that they TRUST our award winning strategies and the most powerful people in the world TRUST us. The new brand name captures the essence of who we were at our core. We are excited about this new journey for our clients," said Joy Cook, TRUST Communications Chief Executive Officer and Founder.
"TRUST is a relationship-based firm, driven by the success of our clients. TRUST sees the things you can’t and take pride in being your partners in crisis communications and public relations. We will be your voice behind the scenes.," Cook said.
Today's announcement marks a significant milestone for the founder and president. Late last year, Cook went back to JCPR full-time after leading a multi-million dollar marketing, website and branding overhaul for a university. “We lead the trends in our space and are leaders in using Artificial Intelligence (AI) and ChatGTP to enhance our client outcomes. Innovation is more than a word it’s a new way of life and we are pioneering in this space.”, says Joy Cook
Visit www.trustprfirm.com to explore the new website and brand, and learn more about the company's experience, capabilities and broad suite of brands.
About TRUST
TRUST Communications, formerly Joy Cook Public Relations Group (JCPR), is a premier full-service crisis management and public relations firm. For over two decades, our partnership-based culture has helped many of the world's leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their customers. Visit www.trustprfirm.com to explore the new website and brand, and learn more about the company's experience, capabilities and broad suite of brand experience.
Enclosures: Joy Cook, Chief Executive Officer, headshot
TRUST Communications Logo
TRUST Communications Brandmark
